“I always keep my ears and eyes to the ground on what the new camp trends are going to be. Parents like Liberman have stocked up on “Postcard Pillows” to surprise campers for visiting day with bespoke, $68 custom message pillows. She says she’s made thousands of dollars through her influencer affiliate links since starting the page last year. The mom of three boys devoted an Amazon Storefront page to sleepaway camp packing and visiting day items - including a $124 Fujifilm disposable camera, $86 green and white Nike basket ball sneakers, and a $50 mini karaoke machine. Total status symbol insanity,” Connecticut-based Chloe Jo Davis, a parenting influencer who writes the mom blog The Girlie Girl Army, told The Post.
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Things like high end street wear and sneakers all the way down to bags full of the best Japanese candies. You should see what parents roll up with - food from the kid’s favorite fancy restaurants in New York City. Courtesy of Natalie LibermanĪnd even though camp is just getting started, some parents are already prepping to out-do each on visitors’ day. Natalie Liberman surprised her daughter, Alexandra, 7, with loads of customized #bunkjunk swag ahead of sleepaway camp.
Some are even getting a kick-back with Amazon storefronts. It’s also created an entire genre of parents influencing each other to buy colorful decor and custom PJs, scrunchies, headbands and lock boxes personalized with their child’s camp colors. Personalized camp swag - the hashtag #bunkjunk has amassed more than 953,000 views on TikTok - has become an unofficial status symbol for kids. It has to be hot pink with rainbow stitching and stars embroidered on it,” Boca Raton-based Liberman, 35, told The Post of sending her daughter off to sleepaway camp for the first time. “It’s not enough just to have their name labeled in Sharpie anymore. Her 7-year-old daughter Alexandra’s eyes lit up when the girl saw a sea of rainbow-colored merch with her name printed in bold bubble letters ready to be packed away in a trunk and shipped off to her elite summer camp in Pennsylvania. Liberman was influenced by posts she’d spent months scrolling through on Instagram - so much so, she ran up a tab of between $4,000 and $5,000, she told The Post.
parties: Parents go wild with kids finally away at campĪfter nearly a year-long scavenger hunt for tie-dye decor, monogrammed decals and glitter for labeling water bottles, toiletries, pillows and miscellaneous swag, Natalie Liberman, gave her daughter her big summer camp “bunk reveal.” ‘Breaking the law’: Students stuck on steaming school buses during heat wave 21 teens injured in beach boardwalk collapseĭesperate NYC parents bribing summer camps over record demand
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