The headquarters portion has some “research” areas to explore that are large interactive art installations that make use of light, sound, and images. Here you will find the corporate offices as well as the factory where the products are made.
The second area is the factory/headquarters of Dramcorp, the corporation behind Omega Mart. Some items are meant to be purchased (think souvenirs like t-shirts, stickers, umbrellas) but many are products you probably wouldn’t actually want to buy like relabeled deodorant, soda, or empty paint cans labeled to look like some mysterious meat product.
The other thing to note, which I heard a lot of people talk about, is that most everything in the grocery store is actually for sale. Behind the pharmacy is actually a bar (that doesn’t really play into the story line as far as I can tell) where you can purchase alcoholic beverages. The ground floor is laid out like a standard grocery store with check-out at the front, aisles of shelves in the middle, produce section on one side, dairy and butcher along the back wall, and a pharmacy along the other side. Pretty much everything is meant to be touched and played with and you might be surprised when you find secret passages or you cause the room to change by your interaction. Even without the storyline (later), it is just fun to explore the world that has been created. You will want to spend a good amount of time just exploring and looking at each of the areas as they offer amazing design and interactive art. These are the grocery store, the factory/headquarters, and the desert. The world of Omega Mart is comprised of three main sections over roughly two floors. If you have already been and didn’t quite get the point and would like to hear my perspective, then by all means continue reading. So I would suggest that if you haven’t been yet, stop reading and go visit. The fun of visiting is that you go in and find out everything for yourself. I am going to start with an overview of Omega Mart and then get into the details of what exactly is going on (as best as I can understand). But quickly you realize that there is something else going on. If you didn’t first have to pay $45 $49-$55 (as of March 2022) $49-$64 + $3 for an Omega Access card (as of April 2023) to enter, you might actually think it was a real grocery store. Located at Area 15 just west of the Las Vegas Strip, Omega Mart (or “Mega Art” if you drop the first letters) is designed to look like a grocery store. Want to read more about Las Vegas? See all my Vegas posts here.
Writing about Omega Mart doesn’t do it justice but I’ll try anyway. Part art museum, part escape room, part fun house, part scavenger hunt, part speakeasy, part social commentary. Omega Mart, from the Meow Wolf art collective out of Santa Fe, reminds me of Entros. Growing up in Seattle, I had one of my birthdays at Entros, a precursor to Escape Rooms that allowed you to play through tech games in order to solve puzzles. Understanding Omega Mart at Area 15 Las Vegas
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